Currency: MXN and USD
Use of proceeds: refinancing of liabilities and working capital
Industry: Marketing Services
Alloy Capital (“Alloy”) is pleased to announce its recent credit to a tech-enabled service company that designs and develops card-linked loyalty marketing services for corporate customers interested in building brand and consumer preference in Latin America. The company’s advanced web-based technology platform provides customers with the ability to offer instant rewards through a card-linked and redeemable at merchandiser point-of-sale.